The Advantage Of Having Free Download To Generate A Mailing List

A mailing list is your lifeblood of your online business. If you had a selected list of prospects to contact each time you have a new product, you will be able to keep a lot of energy by marketing it to your existing list of specific prospects.

You can possibly build up a targeted list of prospects that are interested in your product or service by offering a relevant download on your site. You can take Apple for example. When you download the free apple itunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs available to buy.

Actually, you do not need to offer such a "heavyweight" download like a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, etc. The important thing is that your download gives enough value for the visitor to be willing to give away his/her own email address to obtain it.

However, slapping together a basic download and putting a link on your website won't be enough to attract qualified prospects. You will have to do some research in order for your lead-generating system to work well for you.

First of all, you need to place your download form certainly on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. By doing this, there is no way your website visitors cannot find the download page, and when they do, you will get some of them converted into your prospects!

Also, you have to put a little effort into marketing your download. Explain and elaborate on the values of the download, and also why any visitors should download it. You might think why would anyone have to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the hard disk collecting virtual dust. It is important to show your visitors why they should download your free sample.

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