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Why It Is Important To Create Relationships In Order To Grow Your Business
Attraction marketing these days is all about relationships. Gone are the days when people would buy from you despite whether they knew or liked you or not. There are far too many unscrupulous people out there and too many new marketers (and not so freshmen) who have been caught out by them.
That's why the image of attraction marketing will stay so popular, it's about building relationships, giving something of yourself that is rewarding to others.
We all have something to present, you just need to identify which of your skills you are at ease sharing and this will tell you which niche to focus on. Apart from anything else however, you need to continually improve your communication skills. A huge section of our personal communications are based on non-verbal aspects and these are almost totally missing or eliminated from written or audio communications.
It is extremely important to bear this in mind when you are considering building relationships with your team.
You are by no means going to be able to please everybody on every occasion as that old saying goes, but you certainly can work hard on refining and showing (or being) yourself when you write to them.
Expand yourself by putting others first. Think about what it was that you looked for most when you were in their place and then share that with them (for free, well at least in return only for their email address and maybe phone number lol).
Depict yourself by learning to let your natural self shine through your writing, mean what you say, think it through and define it in your own words, don't simply imitate what you read in the ads or what your favourite guru has sent you. Share their knowledge with your referrals by all means but tell them where that is coming from if you are going to quote someone else verbatim and then back that up with your own reasons for thinking that particular share is worthwhile so they still get a picture of the real you.
Always include several alternative contact methods in your communications with your prospects so they can use a style that suits them rather than be restricted to the one that you choose.
Social networks and forums can be great ways to get yourself looking familiar and to build relationships with people that enable you both to establish if you would like to work together before you talk shop (caveat: using a sledge hammer approach to pitching your business ends up doing little more than sending you straight to someone's 'people you most want to avoid' list..)
You need to create acceptance for yourself, (your brand), before you can draw the kind of people in who are going to work effectively with you, the more you give willingly and in advance, the less people need your time, reassurance and presence in order to find their own level of replication and duplication.
In summary then, the key to building relationships with your prospects is to develop your communication skills and to utilise to the fullest, the various technologies available to help you do this. Let yourself shine through so that people are able to connect to you on a personal level. Become someone that others want to be friends with because you have so much to offer, share willingly and gladly the experience that you have and never stop expanding yourself. This way your brand will take care of itself and you will gradually become an expert attraction marketer.
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